ACTS Missions

Email Marketing & Website Support

The Backstory

ACTS Missions serves as the supporting organization for ACTS Retreats, a worldwide movement that hosts weekend-long retreats at parishes around the world. Their purpose is to evangelize men, women, and teens, and provide them with a personal encounter with Jesus Christ. Since the 1980s, millions of people around the world have encountered Christ on an ACTS Retreat. Founded in the Cursillo movement in San Antonio, ACTS Retreats now take place in 28 states and six countries.

The Challenge

The Strategy

Email Marketing

ACTS Missions Email Marketing: BEFORE

ACTS Missions Email Marketing: AFTER

Web Support

Why it Works

Our email marketing strategy focused on adding value to the subscriber’s life rather than merely promoting ACTS Missions. Customized content clusters provide the framework for each month’s emails, creating a predictable and sustainable content calendar that lets readers know what to expect. We make sure every email includes clear calls-to-action (CTAs), guiding readers on steps to benefit their lives and engage meaningfully with ACTS Missions. Their bounce rates and unsubscribe rates decreased, indicating that their email lists are getting healthier, and their subscribers find value in their emails.

ACTS Mission’s web support retainer ensures that their website stays updated so that it can be a resource for all website visitors. In addition, all of their new content is deployed using web design best practices, and SEO best practices. This ensures their site offers optimal user experience and is “findable” for search engines like Google, Yahoo!, Bing, etc.

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