Catholic Club for Religious Vocations

Case for Support and Website Redesign

The Backstory

Vocations in the Archdiocese of Santa Fe have been on the decline. Over the next 15 years, 53 priests will retire, and the amount of new priests being ordained is not sufficient to fill the gaps. 

The Catholic Club for Religious Vocations (CCRV) is a non-profit that offers support to seminarians for the Archdiocese of Santa Fe in various ways. They came to us needing to redefine their objectives as they seek to create a deeper pool of support for men discerning the priesthood. 

CCRV’s support of men in seminary formation and men in discernment, in close connection with the Archdiocese of Santa Fe Vocations Office, plays a vital role in replenishing the well of vocations in New Mexico. 

The Challenge

The Strategy

STRATEGIC MARKETING PLAN TO SUPPORT VOCATIONS

Branding

PRIMARY LOGO

PATTERN

Case for Support for Catholic Advancement

WEB DESIGN FOR NONPROFIT AND VOCATIONS OFFICE

CATHOLIC EMAIL MARKETING

The Results

Donations

Before

After

Visibility & Outreach

Before

After

Why it Works

CCRV is an essential organization for the life of the Church in New Mexico. Yet they were struggling to dream big because they did not have the funds, time, or people to make it happen. Digital Marketing strategy IS fundraising strategy. With the goal of raising money so that their mission can be realized, we got to work. 

Getting their mission and specific goals on paper through their Case for Support has allowed large donors like the Knights of Columbus and individuals to see what they are about and help CCRV achieve their goals. It has helped them focus on their primary needs instead of getting caught up with the smaller ones. 

Their attractive new website, as well as that of the Archdiocese of Santa Fe Vocations Office, is drawing new interest. The websites are helping men and women know with clarity the next steps they should take in their process of discernment. 

The results of our partnership have been so positive for CCRV that we plan to begin email marketing to continue to share their mission and goals with potential donors and discerning men and women. We can’t wait to see all that God has in store for the Archdiocese of Santa Fe through this initiative.

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