Franciscan Friars of the Holy Spirit
Rebranding, Strategic Marketing Plan, Web Design, Email Marketing, Social Media Marketing, Print Design
The Franciscan Friars of the Holy Spirit are a young religious order located in the Diocese of Phoenix. They’re dedicated to a life of penance and prayer, and called to serve the abandoned and marginalized, especially the Native American communities around Phoenix.
As a young and tech-savvy order, they realized that their current website was getting in the way of building relationships with the benefactors that are so vital to their ministry.
Having recently lost their marketing team member, their Director of Mission Advancement was trying to do it all. He was trying to do so much that he couldn’t focus on the work of building relationships with benefactors and fundraising.
The old website took too much time to edit and was too cluttered with content that wasn’t laid out in a user-friendly way.
They needed someone who understood them to partner with who could help breathe new life into their vision and help them stay on mission.
Strategic Marketing Plan
Social Media Marketing
Fundraising with Marketing Strategy
Why it Works
Focusing on what matters most and subordinating other efforts to that primary goal helps mission-oriented groups increase quality and leverage less work for greater impact.
In the case of the friars, the end result is a new website that is simplified, sleek, encourages engagement and conversions, and really captures who the friars are. The website is focused primarily on driving donations and secondarily on encouraging new vocations.
We are further fueling the effectiveness of the website with content curation for both print and digital assets, as well as strategic social media and email marketing campaigns to keep the Friars top-of-mind among potential donors.
By outsourcing much of the ongoing work a smaller team of full-time employees is able to increase the quality of what they’re doing and get the same work done for half the cost. Outsourcing social media management, email marketing, and design work allows the smaller team to increase the number of touchpoints the Friars have with greater professionalism.